Welcome to the Treeview Press Kit 👋

Here you will find everything you need to cover our work: company background, leadership, brand assets, approved photography, case studies, press features and press contact information.

If you need something specific or have a deadline, reach out directly and we will get it to you.

Last updated: May 2026

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📋 About Treeview

💬 Short Description

Treeview is an enterprise XR studio that has been building spatial computing software since 2016. Trusted by Microsoft, Medtronic, Meta, ULTA Beauty, Daiichi Sankyo, and NEOM, Treeview delivers Augmented Reality, Virtual Reality, Mixed Reality, Smart Glasses and Extended Reality applications for global organizations.

✍️ Long Description

Treeview transforms bold ideas into spatial computing applications. Founded in 2016 and headquartered across New York City and Montevideo, Uruguay, Treeview is an enterprise XR studio that designs and builds augmented reality, virtual reality, mixed reality, smart glasses and spatial computing software for the world's most innovative organizations.

Over nearly a decade, Treeview has earned the trust of enterprises including Microsoft, Medtronic, Meta, ULTA Beauty, Daiichi Sankyo, NEOM, the Government of Australia, the University of Alberta, Stanford Medicine, Ford and Lexus. Projects range from healthcare training simulations and large-scale digital twins to brand activations, educational tools and virtual try-on experiences.

Treeview works as a long-term partner for clients building at the frontier of spatial computing. Every engagement comes with end-to-end delivery, full intellectual property ownership and a senior-only team. Treeview’s work has been featured in Forbes, Business Insider, Tech Crunch, Bloomberg, Microsoft Featured Stories, Glossy and ElObservador.

🏃 Fast Facts

Locations: Montevideo, Uruguay 🇺🇾; New York City, United States 🇺🇸

Founded: 2016

Founder & CEO: ****Horacio Torrendell

Website: treeview.studio

Specialization: ****End-to-end AR, VR, mixed reality, smart glasses and spatial computing development for enterprise clients. Services include strategy and discovery, concept design, 3D content creation, software development, system integration, testing, deployment, and ongoing support.

Notable clients: ****Microsoft, Meta Medtronic, ULTA Beauty, Transfr, Daiichi Sankyo, NEOM, Toyota, University of Alberta, VisionWEARx, Stanford Medicine

🧔 About Horacio Torrendell, Founder & CEO

Horacio Torrendell is the founder and CEO of Treeview, an enterprise XR studio that builds spatial computing software for the world's most innovative organizations.

Since 2016, Horacio has led Treeview from a garage VR project to one of the most recognized XR studios globally. Today, Treeview is trusted by enterprises like Microsoft, Medtronic, ULTA Beauty, Daiichi Sankyo, Toyota and NEOM to deliver immersive technology that drives real business impact.

Beyond building Treeview, Horacio brings a combination of technical depth and humanistic curiosity. His interests in history, the arts and philosophy inform a belief that spatial computing represents more than a platform shift. He sees it as the defining bridge between human experience and technological possibility, and has spent nearly a decade positioning Treeview at the center of that transformation.