1. ⚽ High Talent Density
  2. 🎩 Generalists
  3. 📈 Growth Mindset
  4. 🚚 Don’t Tell, Show
  5. ⚙️ It’s All in the Process
  6. 🍓 Get the Easy Things Right

⚽ High Talent Density

Treeview strives to be an elite, high-talent-density team. We hold the controversial belief that talent is binary: a person is either great or not. Greatness is evaluated based on a tendency toward excellence.

Talent within a team is contagious. Mutual admiration fosters trust and collaboration. We aim to create an environment where team members constantly challenge and inspire each other in the pursuit of excellence.

🎩 Generalists

We are stepping into the era of generalists. Highly specific tasks are becoming increasingly easy to automate, making the ability to execute broadly across diverse domains more valuable than ever. We adopt a generalist mindset, excel in a niche and be proficient enough across the full spectrum to contribute meaningfully.

📈 Growth Mindset

Embrace challenges as opportunities for growth. Maintain a beginner’s mindset to develop constant learning and improvement. Avoid complacency by striving for continues grow. Cultivate a sense of urgency to drive progress and pursue excellence in all endeavors. How you approach anything reflects how you approach everything.

🚚 Don’t Tell, Show

Action is everything. We value the power of execution and a proven track record over credentials. Ideas are a dime a dozen. Execution is everything. Don’t explain it, show it. Don’t tell, show.

⚙️ It’s All in the Process

The quality of the process determines the quality of the outcome. Great products are the result of great systems. We evaluate talent based on day-to-day outputs, trusting that a strong system of execution consistently leads to exceptional results.

🍓 Get the Simple Things Right

There are hard tasks and simple ones, both can have the same impact. Make sure to get the simple things right. For example, if we complete a difficult feature but a simple bug prevents it from working, we’ve missed a simple task, and the impact of the hard work is lost.


⏮️ Business

⏭️ Managers of One