1. ⚠️ Avoid Failure
  2. 💎 Make Simple and Beautiful Products
  3. 💡 Understand Why the Software Exists
  4. 🧑‍🎨 Design vs Art

⚠️ Avoid Failure

Our #1 responsibility is to deliver. A failed project at this scale could be catastrophic. How to avoid failure:

  1. Define realistic scopes: Ensure project scopes are technically feasible within the approximate timeframe set.
  2. Distinguish scope from goals: Scope is dynamic and can adapt and change, but the goals of the project remain constant.
  3. Prioritize core functionality: Focus on delivering a polished implementation of the core functionality as early in the development process as possible with high urgency. Then continue to expand.
  4. Proactively manage risks: Identify potential risks early and take steps to mitigate them accordingly.
  5. Work atomically: Focus on completing one module at a time, ensuring it is fully polished and functional before starting new tasks.
  6. Client Communication: Involve the client through the whole process with excellent proactive communication.

💎 Make Simple and Beautiful Products

Prioritize simplicity and beauty in the details. The quality of the front-end implementation defines the perception of quality of the software. The beauty is in the details. Go the extra mile in creating beautiful details. The quality of the software will be evaluated by the feelings it creates when used.

💡 Understand Why the Software Exists

Each project we work on has an underlying purpose for why it’s being brought into the world. Understand this purpose and focus on maximizing its impact.

Each product has a core essence and additional nice-to-haves. Prioritize maximizing the product’s core essence by focusing and polishing this essence before expanding to the nice-to-haves.

🧑‍🎨 Design vs Art

Design solves problems, Art expresses ideas. Design works within constraints, Art thrives in the abstract. Design uncovers value in requirements. Art explores meaning beyond function.

We are designers. We find inspiration in Art, but our focus is on creating experiences that prioritize value, usability and impact.

⏮️ Managers of One

⏭️ Communication